A few thoughtful musings from our founder following eight weeks in lockdown:

The crisis has accelerated existing trends it hasn’t created new ones – at least not yet.

Digital transformation is more than a marketing term – it works.

Being agile is hard work.

If a company looks after its customers, suppliers and team members they will look after the company.

People respond well to being included and informed.

Health family and friends are more important than money

Our society does not direct its wealth to its key workers effectively

People adapt quickly to change – but we shouldn’t assume the change is permanent – they can just as quickly adapt again if there is a reversion.

We are only as strong as our weakest link.

Don’t rely on your planning and modelling – look at the data, be agile– “no plan survives first contact with the enemy”

Don’t rely on limited data sets or a narrow group of advisors – science is not a religion there is no single version of the truth or tablets of stone. The scientific method requires us  to keep an open mind and test new theories.

Children need more than love, food, shelter, exercise and Pepper Pig – they need attention and patience as well!

Nursery and primary school teacher are underrated!

The state is powerful and can support the economy; we are not powerless in the face of market forces.

Austerity was not inevitable, there is a magic money tree – the UK government is borrowing an extra £180 billion on super low interest rates below 0.3% by raising bonds.

Our debt to GDP ratio is now over 100% but it is lower than the USA, France and Germany, and much lower than Japan, where public debt has been over 100% of GDP since 2000 and now stands at 250%!

The UK is not exceptional, we can learn from the way other countries have managed this crisis better, as well as from the way some have managed it worse.

And, what I don’t yet know…

People will clap for the NHS and other key workers but will they pay more in tax, or make other sacrifices, to make sure we are better prepared next time?

Will fear of an unseen virus make us more aware of risk and help us manage it better? Will we learn that the biggest threat is silent, slow moving and invisible – climate change!

Will the flood of money being poured into the world economy result in higher asset prices and make the rich richer or will it be used to build for the future and make our weakest links more resilient and society stronger?

Will we seize this opportunity to feel, once again, what really matters in life, to make the changes we know we need to make to our lives, relationships, companies and economies?