Westminster PCT

Digital Signage Successfully Delivers ‘Word of Mouth’ Messages.

Westminster Primary Care Trust, assisted by AIT, has installed state-of-the-art LCD screens in 11 dental practices within its healthcare region. This first-ever use of digital signage in the PCT is a pioneering initiative, led by Westminster Dental Commissioner Fiona Erne, to improve awareness and uptake of the PCT’s dentistry services

Apart from details of dental healthcare and cosmetic procedures, content on the digital signage system can be quickly changed and includes a live newsfeed along with local information about events, weather and amenities. Content can be screened at all the dental practices at once or changed to suit individual locations.

Problem

Westminster PCT is an NHS body responsible for health services in an area of London stretching from Paddington to Pimlico, Soho to St. Johns’ Wood. It serves a very varied population of more than 244,000 residents (but a million people live, work and visit Westminster each day and some also use the PCT’s services).

AIT digital signage consultant Steve Bailey recognised that the cosmopolitan nature of the dental patients required a communication medium that was innovative, highly flexible and capable of future development.

Solution

To achieve fast implementation, AIT presented Westminster PCT with a one-stop solution – with AIT providing initial creative content and publishing content updates remotely from its Thames Valley base in Reading to individual screens at the 11 dental practices.

AIT initially provided a fully hosted and managed service and also undertook personal training of specific Westminster PCT employees, to enable them to take over the day-to-day running and pass on their knowledge and experience to future operators.

AIT based its solution around the proven ViewDis Digital Signage Player. “ViewDis DSP gives a flexible system for creating digital signage without needing to employ design agencies.” explained Steve Bailey.

Result

Introduction of the new digital signage system has proved unproblematic and the new medium is already popular with patients and its PCT operators.

“We are very happy with this visual solution and the speed and skill with which AIT reacted to the challenge we set. Now we need to familiarise ourselves fully with the system so that we can extend the existing content and use the medium to its full capability,” said Yvette Marks, Dental Commissioning Manager, NHS Westminster.

The ViewDis system links seamlessly with touchscreen technology and the PCT hopes in the future to introduce patient interactivity through Information Stations sited within the practices.